LeadingAge introduced their new initiative, OpeningDoors to Aging Services. OpeningDoors.org is a one-stop shop for the insights, strategies, and resources developed under our initiative. With more attention on our field, we believe now is an opportune moment to reintroduce the aged care sector and showcase the dedicated people who deliver quality care during extraordinary–and ordinary–times. The initiative delivers original research on the field, as well as communications strategies, tools, and templates. Presenters will also show the new public service campaign developed with Opening Doors strategies: Keep Leading Life.

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