We have invited LeadingAge to introduce their new initiative, Opening Doors to Aging Services . OpeningDoors.org is a one-stop shop for the insights, strategies, and resources developed under our initiative. With more attention on our field, we believe now is an opportune moment to reintroduce the aged care sector and showcase the dedicated people who deliver quality care during extraordinary–and ordinary–times. The initiative delivers original research on the field, as well as communications strategies, tools and templates. Presenters will also show the new public service campaign developed with Opening Doors strategies: Keep Leading Life.
The webinar will be held on 11 May 2022 at 9 AM ET.
About the Panelists
Susan serves as the Senior Vice President of Communications and Marketing. Susan is a member of the LeadingAge executive team and head of the communications and marketing division. She shapes organizational strategies and positions, defines, and oversees messaging, and leads day-to-day communications.
Gwen Fitzgerald is a communications professional and community activist. She serves as Director, Public Messaging at LeadingAge. As project manager for the Opening Doors to Aging Services initiative, she develops and shares the strategies, research, and tools to introduce the aging services sector to older adults and their families.