CURAVIVA Schweiz (Switzerland)
Studied Social Work and Gerontology and graduated with PhD
Training in marketing (profit and non-profit sector)
His professional ambition and goal: to bring the world of gerontology and the world of marketing into contact with each other.
In 2015 Markus Leser is celebrating 30 years of professional involvement in the field of gerontology. During this time he has worked in a variety of roles: providing advice to elderly people and their families, as a lecturer at an institute of continuing education and training in gerontology and marketing, as marketing manager for a leading company in Switzerland which creates retirement homes and brings them to market. Within this company he was responsible for the marketing of these homes.
Today he heads the Old Age Department of CURAVIVA Schweiz – an association of homes and institutions. The Old Age Department is the research and development centre for the sector of elderly and nursing institutions in Switzerland. Its focus is on the exploration of new and innovative initiatives and concepts for the sector as well as political representation to national policy-makers.
March, 27, 2015 Markus Leser